Coach’s BIO
Brandon Heflin is the owner of TriCentric Training, a Southern California based endurance coaching services company, and has been coaching endurance athletes since 2002. Brandon is a USA Triathlon certified Level 1 Coach, USA Cycling certified Club Coach, competitive age group Triathlete and endurance sports enthusiast. As a Professional Coach, Brandon has worked with hundreds of athletes to increase their skill, endurance and knowledge while helping them accomplish their individual goals. With a passion for triathlon, teaching and serving the needs of the endurance community, Brandon is a founding board member of the Pasadena Triathlon Club, Triathlon Coach/Advisor for the Disney Tri Team and the Triathlon Consultant for Incycle.
In 2005 Brandon partnered with Incycle to offer a range of bike fitting services ranging from performance Triathlon and Road bike fitting to comfort fits to ensure a biomechanical sound and optimal position on the bike. In 2006, Brandon added a sports nutrition based retail component to compliment his coaching services business and works with athletes to refine and optimize their training and racing nutrition. In addition, a sports massage service has also been added to the list of high value TriCentric Training services.
With a focus on individual excellence and goal achievement, Brandon has coached Triathletes, Cyclists and Runners to success in every distance in the sport; from sprints to Ironman, Stage races to TT’s, long distance events such as Centuries and Double Centuries and 5k’s to Marathons. He is recognized by his clients and peers for his hands on approach to overcoming obstacles in the pursuit of excellence and leadership in the triathlon community.
As an endurance athlete, Brandon competes in triathlons of every distance from sprints to Ironman, both on road and off, XC MTB racing, duathlon, raod racing, TT’s, running and a most recent passion of Cyclocross.
Brandon Heflin
Owner/TriCentric Training
Brandon@tricentrictraining.com
